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A single project with good tie-in and limited for 20k each single, this would be the right choice. And 7 singles would be a good number, with 2 songs each and the last one with 3, making 15 songs at the end. lol
The thing about the 12 days of Xmas is that the project was extremely ambitious and they promoted the hell out of her, besides she being the 'it girl' of the moment.
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