Quote:
Originally Posted by Tom Punks
This is actually my exact problem with the dated production, though. It didn't matter in the past if the production was dated because the music still had a really distinct Ayu sound to it. (e.g. I've always loved the production on my name's WOMEN even though it was 6-7 years dated on release.) Ayu's music has always been Ayu's sound; that's what makes it special.
The problem is when she starts to make the production and using top-notch first-rate Western producers the selling point, and the music still turns out dated. If you're going to make the production the focal selling point, then the production has to be REALLY good and with the current trends.
I realize this hasn't really happened yet obviously, as the album isn't even out yet. But I DO worry that it will end up sounding like electropop circa 2008/2009, because I personally don't get the feeling she realizes EDM as a genre right now is basically a production game. It's not like other genres where the production can fall short/sound dated in favor of other factors; the production IS EDM's selling point. That's why producers like ZEDD, Avicii, etc. are so popular right now.
It's like going to the movies. If I went to see a drama film, then obviously there would be no reason to complain about poor CGI because CGI wouldn't be a drama film's selling point. But if I went to see a disaster film or sci-fi flick advertising the best producers!! and Michael Bay!! and Will Smith!! and the CGI was 5 years behind its time, that'd be reasonable grounds for complaint imo.
I don't know, I just don't think she "gets" that and thinks it's just popular because it is, and that's why I worry that the album's EDM attempts will/might fall short or sound dated.
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Haha no I totally get what you're saying.... but say the sound of this album does turns out to be really current and hip; would it still not be dated three years later? In that sense, what difference does it really make in the grand scheme of things? Call me old/out-of-touch, but this is what I don't get about the production arms race going on right now in hip-hop/EDM... the producers are fixated on constantly evolving the sound of the genre instead of actually making good music.
I'd agree that Ayu probably doesn't *get* it. Rather, I think she wants to work with these producers because she likes their past work and enjoys the genre. Not to mention the fact that the more 'current' and the hottest EDM producers are probably unavailable/busy making their own songs or producing for top-notch Western acts right now. I was looking at Fedde Le Grand's discography and his peak appears to be 2006-2008... and we all know Darkchild's peak is much earlier than that. So yes, I'd bet on a dated-sounding Western-influenced album.
