Ayumi Hamasaki Sekai - View Single Post - [Translation] [2013] ayu loses sales record to AKB48 (Article)
View Single Post
  #126  
Old 19th May 2014, 01:08 PM
channy's Avatar
channy channy is offline
ayu trance Initiate
 
Join Date: Sep 2008
Location: I don't live in a fantasy world, anymore.
Posts: 2,030
Quote:
Originally Posted by tsumekaze_ View Post
it's just that she got pushed more "secretly" whereas we know exactly when akb girls are being put in the spotlight or not
The marketing around Ayu during her peak had been utter aggressive. Commercials for countless consumer products (cosmetics, junkfood, electronics), tv commercials for every single single/album release, advertisements in cities everywhere, promotional appearances in nearly every Japanese tv show on an almost daily basis (plus ayu ready?), her face on every single teen magazine.

Ayu is virtually the epitome of an industrially branded, constructed and hyped advertising figure and the key of that project was never limited to solely produce and sell music but also to create a face that could effectively convey the product messages of other companies in the business. It's not really about music after all.
Reply With Quote