|
@ November4 What is the dealio exactly about?
Unfortunately I am not up to date with Namie's recent releases. I would love to believe she had a much better marketing strategy, but I cannot see/use hers as an example because I know nothing about it.
Ayu has not hired "some" western artists. She has collaborated with influencial, international artists who are positively active at the moment. They are not 'some people' you can make jokes about. They are very well chosen for the EDM sound Ayu was looking for. Being able to collaborate with different music producers like these men is definetely a sign she is taking her work serious.
Ayu knew what sound she was looking for and that is why I cannot believe she has ever changed a lot to finish Colours in the last minute. Though, I can understand she struggled by putting Pray on the refreshing album without any other J-Pop-ish songs to reinforce the complete sound. She could not have made the deadline in July otherwise. Even though some marketing strategy decisions have been weird, that showcase and the 10 days PV shooting are not some things to shedule in a rush.
By saying this I hope I could have convinced you a little bit that Colours has not been a rushed through progress, but an experimental opportunity to work together with a brandnew team who really thought of the album concept in first place. I think the album is very well executed. Much better than LOVE again, which is actually very uncomparable to Colours, but hey.
But it is up to you whether you like the album or not. Even Ayu does not have the power over that fact.
|