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Lol my comment was a sarcastic play on the atrocious lyrics for XOXO.
Well of course I prefer the fabricated, well-polished "persona" image of Hamasaki Ayumi, with her mysterious, powerful, and melancholic tracks. But, I think the best years are behind us. She's more concerned with playing around, having fun - she doesn't have elaborate images/ideas dreamed up anymore - she's lived them all out.
Although, if the company plans to keep catering to her fan base, idk why they don't make more music that the fan base enjoys. It's like ayu is trying to broaden base but the marketing of multiple album versions and ayu relizing audiences want more like Pray (decision to record NOW & 4EVA) shows they'd still cater to fans - however, I think all that's really happening is fans are becoming more alienated and the "potential fan base" or the people they are trying to reach as new fans aren't interested at all and probably see her efforts as a joke.
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