Quote:
Originally Posted by njanjayrp
I am sorry, but how is Ayu's team doing that? When it comes to the actual covers (not taking logos/fonts into account) I doubt you could even say there's an actual trend...
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Simplicity is the definying aesthetic from the 2010's... It's both a counter point for the exageration from the 2000s (one decade always goes on the oposite direction of the past one), the natural evolution of the worldwide economic crisis and a reflection of the popularization of amateur audiovisual production gained with easy access to cellphone cameras that makes everything registrable through selfies or amateur video recordings.
For most artists, things are less extravagant and more down to earth, so, you will see more album covers that are a simple face shot or with a white background or on a normal scenary or simply the album title (BEYONCÉ, Britney Jean, Bon Voyage, Pure Heroine, Prism, 1989, FEEL, Kiss me once, Shakira, The new classic, My Everything, etc.)
Concerts, it doesn't matter how big they are, are having a heavier focus on the performers (singers, dancers, band) than it have on the props and visual effects (Britney: Piece of Me, Bangerz Tour, The Mrs Carter Show, Bon Voyage Tour, Timeless 2013, etc)
Music videos have a more natural visual and tend to not go that far when it's about crazy visuals, so you have some that are just the person singing on a common background, or focused on the choreography or a straightfoward storytelling (Almost every video from BEYONCÉ, Perfume, Wrecking Ball, Sakura Nagaishi, F**k You, I was gonna cancel, Dive to the blue, Turn up the radio, I can't remember to forget you, Royals, Shake it off, Diamonds, Stay, etc.)
Even the music arrangents are getting a more "back to basics" direction and the production got simpler and more straightfoward.
The artists that are putting a heavy focus on extravagant visuals (Gaga, Miley's album art, Kyary Pamyu Pamyu, Katy Perry on everything that isn't her album cover) are still using the visual trends from the late 2000s.