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I doubt this was a publicity stunt because it makes avex look bad and it certainly did hurt their stocks. I think avex just didn't realize the damage this would cause, and when the shockwave of confusion started (probably mainly due to ayu's message that suggested she would leave with max) they had to fix the situation as fast as possible. Now I'm curious as to what had to be negotiated for the two of them to return.
Drama drama drama.
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