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I can't disagree that stylistic simplicity is on trend these days, but I don't think Ayu's doing stylistically simple PVs. They are simpler now, but because of a lower budget and less time being put into them, not because of a style choice. WARNING is not stylistically simple at all, even though it's much less grand scale than something like Microphone or Because of You before it. It is obviously still trying to follow the trends of the mid-late 2000s and early 2010s, but only falling short because of budget cuts.
XOXO was cheap and so was Lelio. They were both simple as well. Are they trendy? Not at all.
Koda Kumi's WALK OF MY LIFE cover is stylistic simplicity. It doesn't look cheap, it's purposely simple and clean.
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