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Unfortunately Ayu's played up her diva image in the past years, so it's hard for people to take what she does as sincere versus image-driven (this isn't directed at anyone, just a general statement).
As we'll never truly know, it can only be interpreted by the individual.
Personally I think Ayu is still a good person, and this seems more like PR for the Olympics more than the celebs taking part. Atsushi is already extremely well liked and respected. He doesn't need much positive PR haha.
No celeb is required to give their time, money or effort to anything. Nor anyone else.
I think if the outcome is positive, then even if she/they were to gain an image boost, at least it was for a good cause. :-)
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"Remember, don't let others dictate your music taste. If you like whatever you're listening to, keep listening to it."
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