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Ayu doesn't NEED to do anything - more to the point, she can't.
Her appeal to begin with was that she was making music & writing songs that were particularly timely. They were songs that people needed/wanted to hear, because no one wrote pop songs with subject matter like she did. She was very unusually frank about heartbreak and hope and loss and relief in a way that was unheard of in pop at the time, and millennial Japan was a very stressful place for teenagers, young girls in particular, because of some of the social & economic changes at the time doing battle with much of Japan's conservatism. Suicides due to stress were very high, girls were trying to find their place in the world, and Ayu's words struck a chord with THOSE people at THAT time.
Her appeal had nothing to do with her doing anything specific or trying to be anything in particular - it was luck. Just like most huge successes are, to be honest. Luck COULD strike again, but it's not up to her if it does.
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