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I think Ayu has lost her appeal in part because music doesn't serve the same function for people that it did 10-15 years ago. This is true in the west AND the east - most music listeners back in the day enjoyed music because it resonated with them or it made them feel something; nowadays people like the singers who are cool, and sound-wise they just want whatever can be inoffensively playing in the background. People want a soundtrack rather than music they can listen to.
These days, hiring a really talented songwriter or sound engineer is going to be expensive and I think record labels see that as too much of a gamble (which would explain why DAI is focusing on an indie band and why the guy who mixed LOVE again and A ONE landed a job at a major label mixing a major artist before actually learning how to mix properly).
People probably would like an artist that makes them feel things again, but only an artist who's marginally unconventional will bring them that, and record labels aren't willing to invest in anything potentially groundbreaking because it's just too big a gamble for them right now.
Last edited by Delirium-Zer0; 16th June 2015 at 03:06 PM.
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