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First Love IS pretty iconic, so much that it alone gave Mai Kuraki a career, but being iconic also doesn't mean every single person in the country is obsessed with it. What makes First Love iconic isn't it's huge sales, but the amount of artists that followed its aesthetics and it's pop culture impact. Something only becomes iconic through repetition, either from the artist themselves or from other people.
Ayu is a very iconic artist, and I would say (based on my perception of jpop, I'm not in Japan to fully live her impact as a popstar) that she has some iconic songs, albums, videos, looks and performances. A lot of her stuff from 1999 to 2001 are often referenced in other body of works and some of her performances (A Museum M, At03-04 No Way to Say, Kouhaku Seasons) are often shown on TV when people talk about her.
Hikki is also very iconic and she often has her songs, videos, albums and image, mostly from her first 3 albums, copied by other artists. I don't think she has any iconic performance, but her focus very little on performing... From the artists on the list she has the most iconic music through.
Namie Amuro has a very iconic overall image (and she uses mostly the same fashion style for the last 20 years to reiforce that). I would say she also has iconic songs and an iconic performance and dance style, but I don't know if she has iconic indivudual performances, or at least, I can't think of Namie's performances that are often copied. I think she has more iconic songs than a whole iconic album. I guess she tried to reach that effect with some of her 2nd peak releases, but I don't know how well it went as it is all very recent.
Koda has an overall iconic image, and that's pretty much it.
BoA has her own share of iconic releases, but in Korea... Her japanese stuff never had enough personality for reaching that.
And from those recent (15 years or less) jpop divas with a strong western followers, I think that's pretty much it... You have girls with hits, with good sales, but I can't think of much of them being copied and replicated enough... Sheena Ringo is a very iconic artist that wasn't mentioned... and there are people like Seiko, Yuming, Akina...
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