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Originally Posted by KuuXAyu-fan
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Hm, yes, On And On will have a smartphone type music video, done by the production company AOI Pro (
http://www.aoi-pro.com/en/about/).
It's further explained, that On And On is a song with the theme of "people being connected to each other". The PV will reflect that, as smartphones are an important tool to stay connected even with distance through video phoning. So they apparently shot the video in smartphone size (length being bigger than width).
It looks like Kuu will be shown in different scenes singing on the smartphone (but I'm not completly sure with this sentence).