AOI pro now has a info site for On And On PV up on their japanese site:
http://www.aoi-pro.com/news/releases/20151130
It will be a vertical music video, means watching it with your mobile phone , you don't have to turn over for full size.
The idea behind the concept is like Kuu is having a video chat by phone with us, the viewers.
There are selfie shots of her included.
And it will have a vertical frame and fitting colorful/versatile locations.
It something new not done like that before.
That's what they mean with a smartphone type video.
Producer: Tomomitsu (AOI Pro.), Hiroyuki Tonegawa (AOI Pro.)
Production manager: Iso Takuma (AOI Pro.)
Director: Satoshi Ota (AOI Pro.)
Creative director: Onodatakaki (STORYWRITER Inc.)