[kaled kalil]

I think it's one of the most amazings projects ever. The theme of the covers, the PVs, songs, everything was really good.

It was a huge marketing deal, and at the same time it was really risky to her image, since she was EVERYWHERE during that time. Funny thing is that
a little before the project, she released BEST ~first things~ and the promotion for the album wasn't as agressive as it was for Butterfly / the project itself, for example.

A little summary of that era:
- 8 of 12 singles had tie-in, and some of them had more than one.
- she was releasing a brand new music video each week, this is madness if you think about it haha
- around 20 TV performances were recorded for the promotion, and at the same time she was still performing her hits on TV specials, like Butterfly. Around 30 performances during 4 months.

I think the only time that people were anxious about her release, after the project, and to kinda compare the publicity, was during 4 hot wave.

I saw once that the project was on oricon ranking with the most singles on top 10 at the same time and also the most singles released on a short amount of time from a singer, but I don't have a reliable source for this information.