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Originally Posted by xLuna&1LOVE
^ hey now, that is way over the top. People are only calling out the misspelled word because it is and it looks sloppy. Countdown lives exist for years and this is the first time it was spelled wrong. If you ask me I would call that unfortunate. Oh well, at least it is not spelled like Cuntdown.
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And to be fair, speaking as a copywritter, "countdown" has been written with the same typography on the same arrangment for years now in her material, I won't be surprised if most of the time they simply copy and paste it from the previous logo. When you are reading a text usually human brain only need the first and final letters and the lenght of the group of letters to form an word, so much that the discussion around the logo over here, for example, runned for a while before someone noticed it and pointed it out. Considering "countdown" is always written the same way and the mistake doesn't change much the lenght of the word visual-wise, the people who proofread the logo most likely focused on what was new info ("made in tokyo", the years) and read the wrong word superficialy (first and final letter and the lenght, instead of letter by letter). This is a pretty dumb mistake, but fairly common if the team is overworked, for example, and most design teams I know doesn't have any kind of professional writter or reader on them, considering they usually only deal with text as image, and not as words.
They most likely were overworked by a tight schedule, were dealing with a language they have little intimacy with and the "countdown" part of the text was out of their focus due to not being something all that new. As someone said before over here, once the mistake was noticed the print material was corrected, but the wrong logo was still used on some minnor digital stuff and on the cake because of some comunication fail.