^She is cleaning her image to enlarge her market share, that's why her sound since Colours is far more radio friendly, why her last 2 tours are focused on her older material and that's also why she has been far less personal lately, because the more personal and specific you get, the less people relate to you. Her early material was personal, but she talked about how she felt, not about what made she feel that way, while starting with Rock'n'Roll Circus she was openly discussing her personal issues on her body of work (deafness, divorce, alcoholism, fear of not being capable of loving, wanting a traditional family, etc.)
Everyone can relate to feeling insecure, lonely or that your voice isn't going to be heard, but how much people will go through a body issue that can make it impossible for them to work on what they love (like her deafness) or is such a powerful, rich and public woman that it's nearly impossible to even have a normal family life?
Starting with Colours she went to the current market trends (even if with her own twist) and her lyrics became more vague so more people can see themselves on them. Her albums also ceased having complex concepts to go back to the usual simplicity that is expected from pop music (and nops, the concepts of her earlier albums weren't that deep... they generated impactful images but could be explained with 2 or 3 lines). The current lack of impactul images is probably to be in line with current trends (and if you look through current pop album covers, they are mostly boring as fuck).
So, what does she want now? Have a safer image to appeal to people out of her core fanbase and have bigger sales. The reception both Colours and A One received makes be believe she is playing her cards right (and I hope Maro's porn career doesn't ruin that)
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