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Stamp books are used to collect seals from temples and shrines, and it looks like they are also advertising it to put the "stamps" on the receipts in the book since each prefecture will have it's own design....like it is your "pilgrimage" to go to the shows throughout the different prefectures. I think that's a great marketing strategy actually. I don't see any info on it being the pamphlet though. Which makes me question where the pamphlet is. Unless I've missed something, of course @_@
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