[BlackSilence]

the thing is budget has not muc to do with the way the video turns out. I can tell for example that while Jewel is stunning visualy, i personaly never saw anything much in it just that it was beautiful visualy. In fact it's all about the ideas and excecution. Ayu have had big budget PVs and majority of them were just visualy rich or had a basic storyline. The videos that personally leave a much bigger impact on people are those that make you think. At least that's how it works with me.
And sure the view of the PV comes from the director, but Ayu's been in the industry for so long that she has much more power over what is done and how it's done. And i don't think she'd act upon something that she can't relate to.
And no, Ayu is actually known for having somewhat cryptic vidoes every now and them more than any other j-pop act. So i think people have a reason to look at some of her recent works and find a deeper meaning in them. She isn't Namie who's just dancing and looking pretty 99% of the time she's in a PV.