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That may work for Namie or others to be completely non-offensive and _generic (and hell, I enjoy plenty of Namie songs as mindless drivel), but you will NEVER see Ayu do that -- she has too much personal investment in her music and her art, even if you/we do not always like the result.
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What about COLOUS? XOXO / Lelio are the definition of generic.
I'll never understand when people complain about Ayu's choices (or even her team) blaming her popularity. Ayu, just like Mariah, will always be an A+ celebrity, she can work with good people, she can have the best if she wants. The concept of her latest releases are quite messy, going for a more indie style of PVs and stuff, but that's probably what she wants.
And why are people so obsessed with the idea of a second peak? Wasn't she so tired when she was basically a recording machine, releasing and touring like crazy? Sometimes I feel like people want to Ayu to have better sales / be "big" again just for the sake of going "yeah, she's a goddess, queen of pop, your faves could never" than just wishing her the best in what she's doing now.