Ayumi Hamasaki Sekai - View Single Post - [Utada Hikaru] The New Album 「Fantôme」 on Sep 28, 2016! ʕ•̫͡•ʔ the 54th thread
Thread: [Utada Hikaru] The New Album 「Fantôme」 on Sep 28, 2016! ʕ•̫͡•ʔ the 54th thread
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Old 27th September 2016, 02:27 AM
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red490246 red490246 is offline
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Join Date: Jan 2009
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In Japan, stores like Tsutaya put a placeholder case with a photocopied cover slip for newer releases. The purple was probably part of their photocopied cover slip. That placeholder is then brought up to the counter where they exchange that for the actual CD in packaging when you pay for it. I believe there's probably many reasons why stores do that, but one of them is definitely to do quality control so no units end up getting damaged in the event they fall on the ground from the shelves.

So the actual OBI is orange.
Last edited by red490246; 27th September 2016 at 02:49 AM.