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Well, to be fair, whether it was her or avex, THE FACE was the start of a lot of lazy music from BoA. She really brought it back with songs like MASAYUME CHASING, but I remember looking at the covers for WOO WEEKEND and thinking, Jesus, BoA, you really don't care for this song at all, do you?
To be honest, I think when the K-Pop invasion started, avex should have just released her and let SM take control of her activities in Japan. It's likely BoA would have easily shifted into an icon of the K-Pop movement because she's one of core reasons K-Pop became known by foreigners.
Edit: And Hurricane Venus. No matter what you say, HV was K-Pop through and through in some of the absolute best ways. And it's a shame they didn't have her re-record that album in Japanese and push it out after the massive failure of IDENTITY.
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