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^I still don't think they have control over their image. There's no way normal women wouldn't change their hairstyle even a bit just to see how it'd look like.
The more success, the more freedom, yes, but for some things the labels are pretty restrict.
BoA, for example, debuted in 2000s, but her label only allowed her to cut her hair short in 2011. She said in some interviews she was forbidden to change her hairstyle and I think it's pretty much the case with Perfume, which is a shame, it's tiresome to be wearing the same hair for years.
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