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If you really think about it, Ayu is a famous "blogger".
Ayu became a huge blogger in a time before blogging could ever be considered a full-time job.
If Ayu didn't update fans through her blog / fanclub / social networks probably her career would never be so big or last so long.
Posting things, personal or not, is a huge part of her brand. Sometimes oversharing or posting shocking news (marriage/divorce) may hurt her public image but it's still building her brand.
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