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tbh I don't think #1 image is a factor for Kuu, she never was a smash-seller when it comes to singles, 4 hot wave didn't even get #1 on Oricon e.g. and it's her best selling single. Her biggest #1 strike is TABOO - stay with me - It's all Love, and she doesn't even have ten #1 singles. I guess avex just realised it would be much easier to produce and manage her singles sales limiting them to mu-mo and concert venues.
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