The fact that the ALARM campaign is initiated by Namie's fans and also supported by the respective CD stores within Japan , I think that says a lot on how much Namie is meant to a lot of people
If this was something that avex initiated , I would be annoyed as it's an obvious blatant way for them to earn more $ which in this case it's true to a certain extent
Not to mention , fans in other fandoms also did something similar like this . Before SMAP officially disbanded , fans were buying Sekai ni Hitotsu Dake no Hana in bulk in hoping that the news wasn't true & just rumours but sadly that wasn't the case
If Namie's fans want to participate and help ALARM , I don't see what's the problem about it . They're the ones spending $ to buy the single in trying their best to get it chart in the Top 10 in Oricon , not me
And I also think it's downright ridiculous to drag Kuu in the picture where she has nothing to do with this . Really , end of the day it tends to be the respective artistes' fans that have problems with each other , not the artistes themselves and that's so childish