[tokyoxjapanxfan]

She’s not a dancer. As long as dance music is trendy, she won’t be.

And the older she gets, the harder it’ll be to get sales back. (I’m not banking on any form of comeback anymore.)

She got popular at the decline of dance music, and ushered in the next stage of singer/song writers. This is why most dance oriented artists from the early 90s faded out by the mid 2000s. Hip hop/rap/RnB were popular, and certainly mainstream, but they weren’t the focus of sales and promotion from major companies.

The focus was solo female artists, many who were essentially copies of Ayu. Much like AKB’s popularity resulted in the flooding of the market with other indistinguishable groups.

Sure her quality has also greatly declined, she works with who she’s comfortable with, meaning we’ll continue getting safe, similar sounds.

Also, her passion seems to have shifted. I don’t think she cares much for recording music and videos anymore.

Honestly, atm Trouble feels more like justification for a tour more than anything else.


Not to mention, her brand/image is all over the place. It’s hard to really gauge her music anymore, and to be honest, predictability sells in Japan. Even at her peak, she was still predictable in sound. She shook things up with her look more so than music. Also, she had a normal release pattern. Had normal promotional structures. Did the tv, the magazines, etc.