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^ Most fans started stanning them because of relatable lyrics, the message behind their music and because they really liked the songs. At least back when they used to be less popular. Also, they participate in creating their music, unlike most kpop groups. And their success is completely different from Psy's. They didn't have a viral hit that made them blow up. They grew gradually by acquiring more and more fans. Although like with any popular thing it's also partially thanks to luck, of course not 100% of the success can be explained from an objective standpoint.
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