[pedronekoi]

What I know is only based on talking to people. One year ago nobody knew what Spotify was and now everyone is talking about it, using it, sharing on Instagram etc. I'm the kind of people that likes to sneak into people's phone to while they listening to something on the subway and I often see people using Spotify. They've made a few collaborations with Japanese artists to create playlists and stuff like that, so I think it's growing. Maybe the thing that made it popular was the partnership with Instagram, in which you can share the music on your Instagram stories. Also you can listen to Spotify for free (with limitations and ads) so it's a good deal in the end.