Idk, might be something for her brands.
A new colour for her contactlenses or a new product for her perfumes.
That's what I thought seeing the posts and her only casually mention the new song playing in the background in the post, rofl.
She also mentions that the info is out in some days and I don't think we will get new music that soon other than Eh Yo. Maybe it's even the cover for that.
EDIT:
More pics from playroom and her Twitter.