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The articles about the holiday registration mentioned that the Ginowan Association did reach out to Namie, and she gave her consent for them to submit the application. She probably trusts they'll use her image/name respectfully.
Even though she's retired, I think she's still actively managing her intellectual property behind the scenes when needed. (Or has someone that helps her do so)
Like she was definitely involved in the negotiations of the Apple Music streaming deal. And she probably gives her opinions on new Emina character designs. And etc.
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