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Their 2018 album underperformed badly. It had tie-ins, magazine promo, television, and still barely made the top 5. Sales for it stalled at a little over 40k.
After that, things got awkward. No physical single was released following that album, except for random digital tracks. Then came that weird and basic E.G. Family hall tour, and that just felt all wrong.
A physical single finally came THIS year, but it was too late. That single has 2 strong CM tie-ins, a big t.v. push. It barely made the top 10, and sold 15k+...
Keep in mind that LDH in 2018 began pushing The Rampage, Fantastics, and Balistik Boys quite hard. Promo, tie-ins, media appearances, etc.
LDH has basically transitioned into being an alternative to J.E. Their female division has completely collapsed in a matter of months.
It's a shame, because those young ladies deserved better towards the end. I also don't think THEY choose this. This decision was 100% Hiro.
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