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TBH, what I love the most about all of it is how gigantic this whole marketing campaign was...
They waited the Namie's retirement to settle down and people moving over it, as a way to not dividing attention.
They started hinting the Ayu+Max relationship back on Trouble's cover with him grabbing her boob. Also promoted the EP with a track about a past love.
Some time later, a new girl debut, with a strangely big budget series of PVs for someone unkown until then, visual and sound largely refreshing the Ayu aesthetic from late 90's.
The girl gets hyped because her image is so edited people don't even know if she is real or not. She is never fully shown without a shitton of filter.
The tell all novel comes almost out of nowhere, being confirmed Ayu has a part on it. When people read the book, her latest single is featured on it as the final chapter of the Ayu-Max relationship and the mysterious cover makes sense.
People stalk a little and notice Max actually posted the photo of the book's cover on his instagram a few months before.
As the book is anounced, so is the drama based on it. People start speculating who will play Ayu. The newcomer with expensive videos starts being pointed out.
The girl will actually play Ayu on the drama, what kind of makes it clear the drama deal was already set before the book was anounced and that the girl was molded after Ayu because she was planned to play Ayu before we even knew about the book.
Once the drama starts, its basically a heavy PR to Ayu, showing her in a very positive light, featuring some of her biggest hits almost randomly and the new girl is introduced to the audience having her image even more strongly linked to Ayu.
Possible outcome: Ayu generates a lot of public interest, is introduced to a newer audience and becomes a legacy star. Kalen Anzai rides Ayu's image and the interest around her and becomes a big star on her own. But even if only some of that really happens, they already won. x___x
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