Quote:
Originally Posted by truehappiness
I think other than a tie-in, if she released a song that ended up going viral because of TikTok, that could be a very interesting way of 'promo', but there's no way to really plan for that sadly. At the moment for example, a song from a year ago, Kousui by Eito is HUGE right now because of TikTok and doesn't seem to be slowing down.
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I think they could try. The stuff that seems to go viral are things that are fitting for a type of reaction. Like “when something crazy happens, x song plays” “when something unexpected happens, x song plays” - tying a song to a relatable moment that is experienced across a wide range of scenarios. If I had the energy to post examples i would (but I’m thinking more so memes than tik tok). Right now she’s doing the tired old concert dances on tiktok. Interesting for fans but stiff and not exhilarating for the general tiktok-er.