Quote:
Originally Posted by KarenPang
1. What should be done, at least on a digital level, to make Jpop more global and accessible to a worldwide audience?
For starters , make information language friendly cos this's 1 of many things that KPop overtook JPop the last decade or so
Marketing as well cos unfortunately Japan still has a very closed in mindset way of thinking & doing things
Which's somehow ironic given that on 1 hand they want to do the Olympics :|
Japanese way of doing things is if they want to get things done , everyone all has to say yes . Nobody can object to it , if just 1 person objects , then the plan will not be executed
I know this 1st hand due to personal experience
Let alone whenever Japanese artistes come here before , most of the time they always tend to be surprised there're people that knows who they're
I think sometimes Japanese underestimate themselves cos a lot of times they could have capitalised on overseas markets but for a wide variety of reasons , that did not happen
Except if you're a charity , isn't a company's main goal is to earn $ & profit ?
Sometimes also it's the artiste's agency themselves at fault too
Like for Johnny & Associates , they held off using SNS for the longest time & it felt like a plague to them
Only the last few years that changed for the better somewhat . J&A lost out a lot big time cos they're not a monopoly any longer
2. As a Jpop fan/listener living outside of Japan, what are the difficulties you have to consume/enjoy Jpop related contents from your favourite artists?
I base the answering of this question from my own experience
Years ago when I became a BREAKERZ fan , it was through MTV Taiwan . After I found out about them via cable TV , I wanted to search more details about them online but even up to now I can't even find decent up to date information about them , not even in English
So I took it upon myself to update about them anything everything for the last decade or so
Streaming & all that , not really a concern for me cos I never believe in streaming sites
Videos / performances wise , it depends on the artiste & which company they're under in . At least now those musicians under Sony Music Japan , their videos uploaded on YouTube are not stupidly region blocked now
3. As a fan living outside of Japan, what would you expect from a Fanclub?
Other than priority ticket balloting for concerts or fanclub events :
- Fanclub blog update
- Magazine be it digital or physical
- Miscellaneous stuff like exclusive fanclub related video , computer/handphone wallpaper
I've been really lucky that from day 1 , BREAKERZ's fanclub take things seriously & so happens that this year they revamped their entire fanclub to the next level
That and also continuing to issue physical birthday & Christmas cards too alongside with renewal gifts
Of course those are secondary stuff but I like that they do not treat their fanclub members as disposable & make me feel it's worth to continue to renewal my fanclub membership on an annual basis which this has been going on for years
And I will do that again this year
|
Thank you so much for your detailed answer!! I wasn't expecting someone to write so much. Thank you again!
Let me just tell you, that I hear you when you speak about that everyone has to say YES lol
Even now, the majority thinks that undertaking a global marketing is not worth the efforts put into it when you compared to the domestic market. I can understand to a certain extent yet the Japanese domestic market is shrinking every year and I think there's a ton of things that can be done to appeal the global market without that many investments... In particular, as you said, the access to official (and updated!) information in different languages that Japanese!