It was a brave PV - maybe she wanted to make it more matching the song? "A rockish, angry style"?
As for me it's a PV about love, but not about romantic, idealistic love, but about 20th century love - not fulfilled.
There are 5 prostitutes (or 6 if I'm not mistaken). They are shown randomly. At first I didn't even notice one was one of them shown and when the other ones were.
Ayu is NOT a prostitute. She's like a person who tells the story.
There are men who pay the prostitutes for sexual performances etc. But none of them know that the prostitutes have feelings for them.
There is a moment when one of the guys sees Ayu in the TV (an interesting thing - the main screen shows only the body, only the smaller screent on top of the main one shows the face) - he discovers the feelings a prostitute had for him.
He brings her flowers... why is he rejected? Please notice that he brought flowers to ALL 6 girls. They rejected him. As long as he was doing it for mere male pleassure it didn't hurt the girls. But when he tried to play with their feelings - it was too much.
Also an interesting thing - the anime that is shown in the TV in the prostitutes' room. The anime shows a perfect love. The girl in the anime falls in love, is unhappy because of love but all this ends happy... a perfect happy end. But the reality isn't like that. The reality is crual and it doesn't have a happy ending. "Life" is not a "fairy tale".
And the white fluid... I think it was supposed to look like semen, at first glance (to match the whole theme of the PV). But I suppose it does have a special meaning, I mean - come on - Ayu wouldn't put SEMEN in her PV without it having a meaning. I think I will stick with the version that says that the "whiteness" is just a symbol of purity... and they all are purified at the end of the PV...
A long post - if someone managed to read it - please share comments!