Are the covers all that bad?
If you guys try to look at the makeup, her clothes, her rings, her nails, the scenario, the 'circular big ring' on her lower arm and the VERSACE bedpiece, they match each other very much, and ayu looks very international, that's becoz she wants herself to be the queen of not just Japan but international.
Be honest and in my opinion, i think it's the best album cover among the 7 full and mini albums, followed by Duty. As for Rainbow, i don't like that cover, it's like a fake doll. You just press the "previous page" button and you'll see.