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I enjoy Utada's japanese work , but I think overall whole crossing-over to US and making Exodus was a failure. I don't think it can be blamed just on the lack of promotion
first of all , Exodus isn't that good of an album. overall it's got this edgy eletronic sound which won't be liked by that many people and the lyrics are nothing special. there's only a couple tracks which are ok in my opinion and several bad ones.
I feel she doesn't have the looks or personality to attract attention , she doesn't seem to do enough lives ( has there been any live performances by her in the US ?).
out of the j-pop acts , I think koda Kumi has the best change making it in the US , she'd only need to work on her english skills. not only because of her looks and etc , but her music is the type that could easily appeal the MTV audiences. or AI from Def Jam Japan , I'm not sure of her english skills tho.
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