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I think that although the music is unique in it's own right they just weren't my cup of tea. I loved Exodus '04 and Devil Inside but that's where it stopped. Their only redeeming factor is the music.
Utada said that english music is more dependent on being catchy than Japanese. While I would generally agree with that I believe it went too far. On the album she sounds like she tried too hard to make the songs rhymy (sp?) and focused less on actual content. "You're easy breezy and I'm japaneasy," anyone?
The chorus is supposed to be repetitive because it's supposed to 'hook' you into the song. Most songs don't have more than three chorus sections that I can recall, but "You Make Me Want To Be A Man" essentially just loops the entire song. After you hear the complete verse and chorus you can pretty much stop playing the song because you know what the rest of it is. That song makes me ill listening to it. I only watched the video to see what it looked like.
The repetitive, often cheesy lyrics, looping music, and lack of a serious promotion doomed Exodus right from the start. My god.. Utada promoted her "Easy Breezy" single more than she did her album! In all I think that Exodus was a crappy album, and I pity mainstream America for hearing it. I think Utada's past work is vastly superior.. hell even "Simple & Clean" is better than Exodus. While I think about it was there even a music video on its launch for promotional purposes BESIDES "Easy Breezy?" It's been 10 months since Exodus debuted and they are just NOW showing a video for "You Make Me Want To Be A Man"! Or at least that's the impression I got. Anyway, enough harping for me - I just don't like it.
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