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I think ayumi started out as an idol with something extra, she wrote her lyrics (Good ones too). Then she started getting more and more involved in other process' and wrote music, co.directed and so forth. What might may people think of her as still an "idol" is the fact that she has no formal education, and the fact that her marketing is done very idol like (doing CMs and so forth). I think that's ayumi's biggest problem for the future if she planning to stay as popular, is to get rid of that idol image. Idols are generally viewed as fads, although ayumi has certainly proved she isen't a fad.
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