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Hmm I don't know about you but when I read the lyrics I just think this is Ayu's message to people who critisize her and talks about her "behind her back". A song about herself.
Whatever the case, knowing Japanese people's love for happy songs it probably won't work to promote alterna. Some people might think the single is some angsty (spl?) song and wouldn't buy it because of that. You have to realize promoting 'alterna' means less promotion for 'fairyland'. Rather than a 50-50 Avex probably decided to go for 100% fairyland in order to generate maxim sales from Ayu's target audience.
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