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For me? I miss the 3 track styled H and &. That was an EXCELLENT strategy on Ayu's part because it was truly some kind of a mini mini album! And I loved the songs on these 3 track styled singles! The first song being upbeat, the second song being a bit more moderate and the third song being a ballad! These singles would be the truly ideal singles!
I think the 10 track singles were very much a waste of resources, I would rather they reduce it to let's say around 7 to 8 tracks on a single. In that way, they could possibly put in their effort in other areas let's say, in producing new songs.
I do love how fairyland/alterna, HEAVEN (with Will as the B-side) and Bold & Delicious/Pride is structured. 2 title tracks (though in the case of HEAVEN it was just one), 2 remixes, 2 instrumentals. It's a great combination in my opinion. But with regards to the dual A-side singles thing, I think Avex just hopes she'll sell more? Yup, perhaps it's because Moments and Carols suffered in their sales as single A-side releases that they decided to embark on this 2 A-side strategy.
But I do think that certain songs could be promoted as single A-side singles, like alterna! (I still think it's her best song and best PV for this entire year)
Again, it could be because various songs complement each other or that Ayu wishes to communicate different emotions in this single. For example, fairyland and alterna. fairyland communicates a great summer that ends off with the message of "all good things and all gatherings do have an end to them" whereas alterna communicates the rockish, slightly darker side. Bold & Delicious and Pride as well. The fun upbeat song with the dramatic ballad song. It could be because Ayu wishes to bring across the "listening experience" as she does always with her album by bringing in interludes.
However, I do tend to believe that it's just for the sales. I seriously doubt Avex really cares about their listeners. Afterall, they are an enterprise and the core objective? To make money.
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