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Originally Posted by hallelujah_united
I've not been a fan of avex's marketing strategies anyway. Look at what they did to Ayu. And I'm not too sure Koda's sales are going to pick up after her 12 singles. It all seems as though they only had the short term in mind.
And people are really being stingy these days! 15000+ copies and it still manages to reach #11. Let's hope the following months see more CD buyers. Otherwise I really fear for the music industry as a whole.
As for million-sellers, I'm sure there will be a few originals, even though a shoo-in like Ayu is struggling. Just hope that people do realise that they have to support their idols by buying their CDs if they're want to continue to enjoy their songs.
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I can't see what Avex did wrong with Ayu...? She's the top selling female solo artist of Japan of all time and she's still selling quite a lot. obiously they did something RIGHT.
Ayu's sales dropped (and chart positions) mostly after she got a lot more freedom from AVEX, and started doing her "own-thing". I know she's not her own marketing director, but f.ex releasing B&D/Pride seemed to be her own idea. And, like most idols, she's still choosing which songs to sing herself, she decides who she works with, what she wears, so If anyone is to blame for less people enjoying her music and fashion, it's Ayumi Hamasaki herself.
She also declined a lot of awards (which isen't so strange cause she won them all before), which are important tools to gain recognition and attention.
Also it seems that Ayu lost some of her "wow" factor, because she's been around for so long. She's done everything; Changing her music style in almost every direction possible, she's done every fashion, been on every show, gotten every award. No matter how many times she "reinvents" herself, she'll still be Ayumi Hamasaki kind of.
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I don't know what will happen to Koda, she's kind of an outsider. I doubt that her regular sales after the BEST era is over will be better than her pre-best era though.