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Originally Posted by RubbishMui
i heard japanese ppl prefer whiteness/pale skin..so the whiter you are the better..hence all those whitening products available in asia..it's SUCH a big thing here in hong kong..
congrats to ayu..she has great skin 
not surprised that gackt was #1 for the males..heehee..
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White skin was the big thing in europe too, untill it became fashionable for the rich and upper class to go to the french riviera and other such places in the end of the 19th century. Only the rich had the means and time to go there and in order to show off the tanned skin became important.
Before that tanned/dark skin was associated with the working class and farmers because they got dirty from working and from working outside.