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They probably wanted to represent an Asian pop figure, and so they chose the one who is trying appeal to the US market. Not really surprising at all because the United States media is so US-centered to the exclusion of the rest of the globe. They wouldn't mention Ayumi Hamasaki, for example, because she doesn't care one bit about making it in America.
It's nice to have someone from the Kpop world there at least. I'm not complaining.
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