http://www.kotaku.com/gaming/top/mee...pan-186991.php
July132006
Meet the Hunky New Face of Xbox Japan
That dreamboat is Tomoya Nagase. He is going to fill Japanese gamers wild with 360 desire. Well, not just him. Nagase's different hairstyles and his band Tokio will be promoting Microsoft's console in the Land of the Rising Sun. Tokio will appear in the 360's new TV spots and will lend their song "do! do! do!" to the campaign.
As far as boy bands go, Tokio aren't that bad. They do actually play instruments, write songs, make music and direct music videos. Plus Nagase is dating Ayumi Hamasaki, and hopefully whatever helped him score with her will do the same for Microsoft and Japan.