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Originally Posted by truehappiness
Well, 2 songs on each CD makes it so that we get a closer look at the album, rather than being totally surprised.. :/
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Or destroy the album by dishing out spoilers. It works that way too.
If you're talking about promotion, there's always the photobook, DVD and multiple covers (albeit very ugly ones) for (miss)understood.
And I remember a calendar too released around Fairyland. That should also count as promotion for Fairyland or HEAVEN. But those sold lots less than 4 hot wave.