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There's also the fact that it'll (most likely) make it to the morning news. I don't know what kind of programs you have in the US, but in Sweden we have something pretty similar to what exists in Japan. The morning news handle or discuss all possible kinds of things that have happened that might interest people, instead of just the important ones, say, for example, that Ayu is releasing a new album. Announcing that Secret is a full album instead of a mini album will make it to those news as a second apperance for Ayu, after the first announcement of the album.
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