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well... RAINBOW's cover didn't pop out until probly a week before the album released. So I guess it doesn't matter when... as long as it's so pretty and so "wow", people will buy it.
I kinda guess avex's doing some tricks rite now. Since her album is called "Secret", wouldn't it be fun to make it as a mystery? I'm pretty sure every person who listen JPops in Japan would have already known the release of Secret (otherwise it won't be in the top 3 in most pre-order charts). People may be attracted by the fact that they dunno anything about the album (except again 14 tracks + 7 pvs + 7 makings). I know this move could be dangerous, but I assume hiding album info could be a good tactic afterall..
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