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It's, in 99% of the cases, for promotional purposes, thus she will perform the latest single or latest tracks.
As for which song to perform in order to promote a coming album I don't know. Ayumi probably discuss it with the staff at avex until they have an agreement. This time it became JEWEL. Either that, or JEWEL was the only track that was finished at the time, the only track she and the band had practiced to perform, or something.
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